Why You Shouldn’t Build Your Business on Shifting Sands: A Wake-Up Call for Heart-Centered Entrepreneurs

Yesterday, Facebook “accidentally” deleted hundreds, possibly thousands, of groups, some with over a million members. In an instant, years of content, relationships, and trust were gone. Entire communities wiped out, without warning, explanation, or any meaningful recourse.

If your stomach turned reading that, you're not alone.

This moment serves as a powerful reminder: we cannot build our businesses on shifting sands.

When your business depends on platforms you don’t control, like Facebook, Instagram, or TikTok, you’re always one policy update, glitch, or algorithm change away from collapse. And for heart-centered entrepreneurs, that risk is simply too high.

In this post, we’ll explore why it's vital to own your communication channels, how to create stability in an unstable digital world, and where you can safely grow your community, like our own Heartbeat space, designed for soulful, sustainable connection.

The Problem With Building on Shifting Sands

Social media can feel like solid ground at first. Your posts are getting likes, your group is growing, and you're creating real connection. But then something changes. Engagement drops. A rule shifts. A glitch deletes your content. Or, like yesterday, the whole thing disappears.

That’s what happens when you build your business on the shifting sands of third-party platforms.

You don't own the land. You don’t control the visibility. You can be shut down without cause, and without warning.

This isn’t about fear. It’s about empowerment. Your business deserves a foundation that’s strong, grounded, and fully yours.

Your Email List Is Solid Ground

An email list is one of the few things in your business that you actually own. It’s not affected by algorithms. It’s not hidden behind ads. It’s not subject to random deletion.

When someone joins your list, they’ve chosen to hear from you. You now have a direct, reliable way to connect and serve, no middleman required.

Ask yourself: If I lost access to all social media tomorrow, how would I reach my community?

If the answer makes you uneasy, this is the moment to prioritize your list.

Here’s how to start (or strengthen) your email foundation:

• Offer a meaningful free resource that speaks directly to your audience’s heart.

• Include your opt-in link in your social bios, videos, and posts.

• Send regular emails that offer real value, not just promotions.

Email marketing may feel less “trendy,” but it's quietly powerful. It’s the campfire around which your people can gather, regardless of what's happening on social media.

There Are Better Places to Build Community

Facebook groups have long been the go-to for online communities. But more and more entrepreneurs are realizing the limitations, especially when glitches or bans can wipe out years of work in seconds.

There’s a better way

Our Heart-Centered Community on Heartbeat is built to be stable, safe, and soul-aligned. No algorithms deciding what gets seen. No clutter. No ads. Just real connection in a distraction-free space.

Platforms like Heartbeat, Circle, Mighty Networks, or Skool allow you to:

• Create a customized space that reflects your brand and values.

• Foster genuine conversation and accountability without constant “engagement hacking.”

• Own the container where your people gather, without the risk of it disappearing.

If you’ve been craving deeper connection, more sovereignty, and less noise, it might be time to bring your community onto firmer ground.

Diversify Your Presence to Protect Your Purpose

Building a business on one platform is like walking a tightrope in a windstorm; it’s just not sustainable. But when you diversify your digital ecosystem, you create balance and resilience.

Think of your business like a rooted tree:

• Email list = strong trunk

• Website or blog = nourishing soil

• Community platform = the heartwood

• Social media = branches reaching out

If one branch breaks, the tree still stands.

A healthy business ecosystem includes:

The goal is not to do everything, but to anchor your core communication channels in places you can trust.

What You Can Do Today to Create Stability

If you’re feeling a bit vulnerable after this Facebook group event, you’re not alone. But this is also a powerful opportunity to take aligned action.

Here’s how to begin:

• Back up your group content. Save important posts, files, and member info.

• Start or prioritize your email list. Even a simple opt-in and welcome email is a great first step.

• Join a stable community. If you’re not already part of our Heartbeat community, now is a great time.

• Guide your followers to safer spaces. Use your current reach to invite people to your email list or community platform.

• Audit your digital strategy. Ask: where do I show up? What do I control? What could I strengthen?

You Deserve Grounded Growth

You didn’t create your business to be at the mercy of tech glitches, arbitrary rules, or unstable platforms.

You created it to serve, to connect, to express your truth, and to make a difference.

That’s why grounding your business in places that reflect your values and protect your vision is essential, not just for growth, but for peace of mind.

At Heart-Centered Academy, we believe your work is sacred. And sacred work deserves sacred, stable containers.

If you're ready to stop building on shifting sands and start building something lasting, we invite you to join us inside our private Heartbeat community, a space built for connection, collaboration, and alignment.

Join the Heart-Centered Community on Heartbeat
Come meet other soul-led women in business who are growing together, on solid ground, in sacred space.

Click here to join